A generation or two stands between the 33rpm vinyl album with its artwork and liner notes and the digital music CD which is what it is. On Facebook this week Yarah Bravo has been plugging her new CD and mentions she won't be pressing any more hard copies. People who had a copy commented back how glad they were to have an original. This morning I heard that a local music distributor is closing several retail shops because people are buying and downloading music online. I see two great marketing opportunities for artists: issue limited edition specially enhanced mixed media CDs, numbered like artists number prints of their works, like "3 of 300" - and - offering an "enhanced download" including liner notes and artwork that can either be printed out or simply viewed on the computer. The CDs have the potential to increase in value over time. Downloaders get more goodies (which cost the artist next to nothing to add to the CD package.) ----------
This message is from a Virgin Mobile customer. Enjoy.